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Process Orchestration as the Pathway to Customer Experience Innovation

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By Charles Araujo

How businesses can better link and coordinate a vast collection of technologies, processes and people to drive winning customer and employee experiences

There is plenty of talk about the need to deliver a differentiating experience for both customers and employees. Enterprise leaders now understand the criticality of the experience in their bids to win over expectant customers and to attract and retain employees. But how can technology play a part and make an impact?

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